About Trade Show Savvy
Helping businesses succeed at trade shows through innovation and expertise.
Our Story
Trade Show Savvy was founded on the belief that every business—big or small—can thrive at trade shows with the right strategy, tools, and support. We combine cutting-edge technology, deep industry insights, and hands-on guidance to help our clients maximize ROI, cultivate meaningful connections, and showcase their brand at its best.
Meet Our Founders
Jeff Key
Co-Founder & CEO
Jeff is a visionary in the trade show industry, having spent over 15 years developing innovative strategies for exhibitors worldwide. His passion for blending technology solutions with real-world event experience set the stage for Trade Show Savvy. Jeff oversees strategic direction and product innovation to ensure our clients always stay ahead of the curve.
Marsha Bivins
Co-Founder & COO
Marsha brings a wealth of operational expertise, ensuring every detail runs smoothly—from client onboarding to on-site logistics. With a background in event production and project management, Marsha’s hands-on approach and attention to detail help our clients execute flawless experiences that drive measurable results.